This firming facial serum gives mature skin a regenerating boost of nutrients. The skin receives intensive hydration, making it feel soft and smooth all day/night. It is ideal for use before continuing with Pomegranate Firming Day Cream and Night Cream. Depth of wrinkles 29% less after 28 days*. *measurement of depth of wrinkles with PRIMOS, test with 21 subjects in 2009, age: 42-69 years.