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This delicious and organically grown Cafedirect Organic Peruvian Reserve Ground Coffee is grown by farmers along some of the steepest slopes of the Peruvian Andes. The high altitude and fertile volcanic soils produce a rich, smooth coffee with fine dark chocolate notes. Coffee that has been grown organically, at natures speed and in tune with its surroundings, takes slightly longer to ripen but the outcome is a fuller, richer taste. Cafedirect has a bold business plan that goes above and beyond standard Fairtrade credentials. Unlike any other coffee company, they invest 50% of our profits back into the grower communities improving coffee quality and the livelihoods of the growers.