We already knew that plant-based, gluten-free and dairy-free options are on the rise. According to some studies, 3.5 million people in the UK are vegan, and many more have cut down on meat. As you can imagine, this trend will have an impact on the Christmas menu too.
THE CHRISTMAS MENU
Research released in recent weeks reveals that more than a quarter of us will be hosting someone with a dietary requirement this Christmas, which means that people are more likely to cook and prepare alternatives to classic festive meals. The most common alternatives will be vegetarian (34%), gluten-free (26%), vegan (20%) and dairy-free (16%).
Turkey still remains the most popular choice for many (58%). But it’s interesting the fact that one in ten of us will be going completely meat-free this Christmas! What’s the reason for this shift?
First of all, people are more concerned about the negative impact of meat consumption in terms of environment, health and animal welfare. People have become increasingly aware of the health benefits of a plant-based diet, and how it can benefit the environment too. Moreover, millennials tend to embrace change, so it’s not surprising that they are more open to a plant-based Christmas.
The over 55’s are the age group least likely to want to change their festive traditions this year, with over 80% sticking to their traditional menu, even if over half the nation admits to favouring vegetables over meat for the Christmas dinner!
LOW OR NO-ALCOHOL
According to the Guardian, millennials drink less alcohol. UK alcohol consumption fell in the last few years, while the number of Brits who do not drink at all has reached 5.4 million! Drinks companies are launching new products to meet this rising trend, which include alcohol-free spirits and low alcohol alternatives.
In general, consumers are changing some parts of their festive plans to be more sustainable this Christmas: many people are planning to reduce waste and avoid wrapping paper by using sustainable alternatives (click here!), and a third of us will be actively trying to reduce the amount of plastic.
What’s your plan for this Christmas? Remember that the festive season can be sustainable! Read our little guide for a greener Christmas and visit our online shop or our stores to discover our range of vegan, gluten-free festive foods, no-alcohol drinks and sustainable & ethical products, as well as all the classic Christmas traditions!