Nowadays, everything is instant and immediate. But more and more conscious consumers are switching to a new lifestyle based on a holistic and natural approach to looking after yourself: The Slow Beauty. This movement bears many similarities to the Slow Food movement, emerged in the late 1980s as a campaign championing local, seasonal, environmentally sustainable and ethically produced foods. Slow Food is about thinking carefully about what we are putting inside our bodies. Slow Beauty is a natural extension of this ethos. It’s all about considering the products you’re putting on your skin – and checking they’re good for you and the world around you!
But Slow Beauty takes all areas of your life into account. It’s not only about skincare, it’s about well-being as a whole. Getting a good night’s sleep and making sure your body is getting a balanced diet are both part of what slow beauty, because it is a lifestyle choice. It also takes into account the environment and promotes sustainability through every aspect of production. It raises questions as to how the ingredients are sourced and the overall impact it has on the world around us. Even the packaging itself needs to reflect the same ideology and supports sustainability.
TAKE IT NICE AND S-L-O-W-L-Y!
Slow Beauty is a gentler and kinder alternative to the current trend for harsh and invasive aesthetic fixes that promise immediate results. It’s important to take the time to choose what products to buy. Slow beauty encourages us to think about what we really need from a product and make informed decisions on what we put on our skin.
The first step in your slow beauty journey is to look for products that are natural and organic, to provide your skin with the purest of ingredients! Nature knows it best, that’s why plant extracts and natural oils are things to look out for in your skincare products. As many of you already know, As Nature Intended won “Best Chain Store” at the Natural Beauty Retail Awards 2019. That’s because we work hard to serve our communities with the best organic and natural products available! In our stores and online store you can find a wide range of natural and organic skincare and beauty products, and our advisors are always available to help you find the best products for your skin!
Another core idea of slow beauty is that you should invest in your skincare and not expect instant or overnight results. All those quick fixes are only temporary. That’s why it’s very important investing in a quality skincare ritual, which can see slower, but longer lasting, results! Slow beauty products focus on improving your skin’s own functions, like the rate of cell turnover, so that the effects of the product can be seen working long after you apply it. It’s important to give your chosen beauty product time to work its magic! Did you know that the skin renews itself every 28 days on average? That’s why it’s recommended to try a new product for at least 28 days to really seeing the benefits.
Taking time out for yourself is not only part of slow beauty, but also essential for mental well-being. Recreate that spa environment at home and indulge yourself. Choose products that you are excited to use! It doesn’t have to take a long time, but a regular skincare ritual is a great start to a healthy pattern.
In an age when we are bombarded – through TV, magazines, videos and advertising – with standardised images of “perfection”, Slow Beauty is about setting you free to be yourself. Let’s celebrate individuality, embrace our differences!
The world is not slowing down any time soon, and it’s up to you to set boundaries and embrace Slow Beauty. It’s all about taking a few small moments out of each day to practice the kind of mindful self-care, wellness and self-acceptance that makes you glow. Nourishing and caring for your skin is surely better than subjecting it to a host of toxins, needles and painful surgeries in the name of smoothing out every wrinkle.
And don’t forget that much of what you place on your skin is absorbed into your bloodstream. This means you should be aware of the nasty chemicals and synthetic additives lurking in standard skincare and cosmetics, because they can go directly into your body. As a rule of thumb, the simpler and more natural a product’s ingredient list, the better. Organic is obviously preferable, as it means no harmful pesticides have ended up in the formula.
When practised over time, these little moments add up to big results – not only in feeling healthier and more joyful, but in achieving true beauty and timeless ageing!