As you know, here at As Nature Intended we attach great importance to our skin. It protects us every day and we should take care of it in the most natural and sustainable way. That’s why you can find many organic, natural, vegan and sustainable beauty products in all our stores and our online store.
The Vegan Trade Journal shared an interesting article on Natural Beauty, which explains us how conscious consumers are shifting towards organic beauty products and how the market is growing. Here below some interesting numbers from the original article (here):
The Soil Association have reported a significant growth in market for organic and natural cosmetics, and that’s because consumers are becoming more ethically aware of the ingredients in their beauty products.
The report published by The Soil Association Certification shows that total sales of organic and natural beauty products have been £86.5 million in 2018, with a 14% growth. The sector is into its eighth year of continued growth, with more than 10,000 products from 794 brands from across Europe gaining certification.
What are consumers seeking? The report found that consumers are seeking products of greater sustainability and high ethical standards. The certification of ingredients and their provenance provides consumers with trust in the brand, and 65% of shoppers now expect brands to share ingredient sourcing information.
Georgia Barnes, business development manager for beauty and well-being at Soil Association Certification, said: “The certified organic and natural beauty sector is at an all-time high. Conscious consumers are seeking sustainable beauty products that promote a holistic sense of well-being while also upholding their ethical and environmental values. Organic and natural beauty certification delivers these values by working with nature and providing a stamp of trust that combats greenwashing and plays a central role in the movement towards a more responsible industry.”
And she added: “Consumer demand is driving change and more brands than ever are securing the Soil Association COSMOS logo on a product, which shows it’s been through a rigorous certification process, which guarantees the product is sourced and manufactured using sustainable ingredients, not tested on animals, free from harsh chemicals, parabens, synthetic dyes and artificial fragrances.”
And now come and visit us to discover our range of organic and sustainable beauty products! Or buy them directly from home on our online store (here!)