It is pronounced vee-GAN-uary and it was launched in the UK in January 2014. We are talking about a registered charity that encourages people to try vegan for 31 days, and we all know that the month of January is the perfect time for resolutions and new beginnings! So, what about going vegan this January? How? Find it out!
What is Veganuary?
Veganuary inspires hundreds of thousands of people around the world try a vegan diet for a month. Participants just need to sign up here and then they’re supported to try vegan through a series of emails, social media content, membership of a Facebook support group, and a website full of helpful resources like recipes, a starter kit and meal plans.
Participation has doubled each year since the first campaign. In January 2014, 3,300 people took part. Growing to 12,800 in 2015, 23,000 in 2016, 59,500 in 2017 and a staggering 168,500 in 2018, that’s +183%!
By the end of their month trying vegan, participants know much more about eating a vegan diet, how easy and tasty it can be, and about the many positive impacts it has on animals, the environment, and our health. Many people choose to go vegan permanently after taking part.
Why is veganism on the rise?
Rich Hardy, Head of Campaigns at Veganuary, talks about visibility: “No longer a counter-culture, ‘vegan’ is now a word we see and hear everywhere – in shops and restaurants, in people’s conversations on the streets, and in newspapers and magazines. It’s not hype or a short-term trend. There’s substance to its rise and that gives it credibility. Any movement or venture has to reach critical mass to carry on and succeed. We think veganism has reached that point and is now firmly on its way to the mainstream. It’s also been helped by the technology that sits in our pockets. All of us can view footage of an undercover animal rights exposé with immediate effect if we so choose.
What are the benefits to the public of trying Veganuary?
Simon Winch, Veganuary CEO, says, “Research shows that health is now the second biggest driver for so many people going vegan. More and more people are ditching animal products in order to combat specific health problems. Others report general improvements in energy and vitality, and we often hear Veganuary participants telling us they’ve ‘never felt better’.”
About these points he added: “Animal agriculture is a bigger contributor to climate change than the whole global transport sector – eating vegan is a great way to halve your dietary greenhouse gas emissions. Every meal is a choice, and by eating vegan foods we can help tackle climate change and save wild animals from extinction too. It’s possibly the smartest decision you can make to help protect our planet.”
In 2018, the people taking part in Veganuary contributed to a reduction in the consumption of meat, fish or dairy of 18 million portions of animal-based meals in 1 month alone!
We are official supporter of Veganuary and you can take the Veganuary challenge with us! We selected some of our favourite vegan products for you to try, one per day. And if you enter our competition you could win some amazingly vegan prizes!
Click here to find out more about our challenge and Veganuary!