For Italians, Panettone is a serious matter! And thanks to Loison you’ll have the opportunity to celebrate Christmas the Italian way even in London. Come and visit our stores and treat yourself with a delicious Loison Panettone! Keep in mind only two things: Tradition is their main ingredient and Passion is what heats their oven.
A FAMILY BUSINESS
Loison has been creating signature confections for three generations. The family business was started by grandfather Tranquillo, who opened his small bread bakery in Costabissara – a town near Vicenza. He then passed it on to his son Alessandro, who began specializing in the production and sales of Panettone and Pandoro cakes. Now Dario Loison heads this 75-year-old company, which finds its strength in the ability to combine the art and quality, experience and innovation and remain true to its artisan roots. To make such soft and delicate confections they use only selected genuine ingredients, a slow and natural rising process, gradual cooling and patience, because good things cannot be rushed! The intense control of quality is practiced in every single moment of production because the Panettone process has in its oldest procedure its most certain and exclusive guarantee. It is the art of transforming tradition into quality!
The classic Panettone features a low shape and is made according to an ancient Milanese recipe. This fragrant cake has a top cross-cut by hand, a soft texture and is enriched with raisins, candied peels of Sicilia oranges and of cedro (citron) from Diamante, Calabria. It is also available in numerous varieties featuring innovative and exclusive flavors. And for those who love small treats, they created also the Panettoncino, available in different varieties in our stores.
The secret of this cake lies in both the quality of the ingredients and the time spent making it. The carefully selected ingredients enhance the fragrance of Loison’s confections and their flavors remain etched in one’s memory, recalling traditional and genuine products. And what about the packaging? Amazing precious boxes for an unforgettable Christmas gift!
Choose your favourite one in our stores!