We have a fantastic new brand in store, &Sisters.
With an aim to create feminine hygiene products with the same rigorous standards we’ve come to expect from the food we eat, Claire Lettice set about developing a range of hypoallergenic, pH neutral tampons and pads, made from organically grown cotton. It’s also ethically produced and completely biodegradable! They also make a reusable, silicone Nudie period cup. If that’s not enough, this amazing brand donates a portion of their profits to women’s health, education and empowerment organisations.
Claire tells us more about &Sisters…
What’s the story behind your brand?
The inspiration for creating a natural feminine care brand came after realising that most women are in the dark as to the products they use on a monthly basis. Mainstream brands tend not to list their ingredients & probably for good reason! They’re often made from non-breathable, non-biodegradable synthetic fibres. Having been a fan of organic cotton products for a while and never one to shy away from a challenge, a more natural & healthy period that was better for the body & the planet seemed a cause worth pursuing.
Having spent 20 years gaining experience and earning an income advising companies on how best to market their products, making a difference & giving back is also something I feel strongly about.
I first became aware of the taboo & hardship surrounding feminine care when travelling through S.E. Asia in my mid-twenties. Whilst visiting countries such as Nepal, Myanmar & India it was hard to find sanitary pads let alone tampons. And I was the lucky one. Unable to afford menstrual products many girls & women resorted to using leaves, bark, ash, mud & even animal dung. Of course these not only caused serious infections but were often ineffective. Fast forward twenty years & whether through poverty, politics, stigmatism or lack of awareness, easy access to feminine care products is still not the norm in many parts of the world.
How are you using social media to help you achieve your brand goals?
Social media is key in this day and age, especially for reaching our target customer, the young and ‘woke’ woman with a social conscious. I think the recent feminist conversations and solidarity campaigns such as #MeToo, #timesup and #heforshe are also making lots of women realise that they do have a voice. Social media is the ideal platform to facilitate this explosion of activism and awareness raising. Because of the visual focus, Instagram is definitely my preferred channel.
We love that you donate a portion of your profits to support women and educate girls – can you tell us a little more about your initiatives?
From day one, the &SISTERS mission has been about female empowerment and supporting disadvantaged girls across the world. Globally, millions of girls and women stay at home from school or work during their periods because they can’t afford menstrual products. &SISTERS is dedicated to helping to change this. We’ve joined forces with AFRIpads, in Africa to provide sanitary pads to disadvantaged girls in Uganda, Kenya & Malawi and with Binti in India to support their work in providing access to pads, education and de-stigmatisation around menstruation. Just £5 a year pays for one girl’s annual feminine care supplies in Africa.