How two friends launched a #deliciousprotest
This April we are celebrating all those brands, products and little choices that make a big impact! And what better way to start than to spotlight food & plastic waste fighters SNACT. Makers of fruit jerky and banana bars, SNACT have been rescuing ugly unwanted fruit since 2013. And wrapping them in compostable packaging. How did two environmentalists start an activist SNACT brand? We got in touch to find out more with two quick questions.
Hi Ilana, how did you get started?
On a very small scale! Michael and I had never done anything in the food industry, knew nothing about bringing a product to market, marketing or FMCG so we had to start on a very basic level. We wanted to get to know the process so we started on a DYI scale – we rented a kitchen in Hackney, bought huge backpacks and cycled to London’s wholesale markets where we’d collect surplus at the end of the trading day before spending hours making snacks. We did a lot of chopping, blending, cutting, stamping packaging etc… Early on, we also ran a successful crowdfunding campaign as we wanted to make sure there was an appetite for our mission and our products – we were blown away by the feedback we got so here we are today!
What values stand behind the #deliciousprotest?
Our internal company motto is to give a sh* and get sh* done – that really drives everything we do. We started SNACT to fight food waste but it doesn’t end there. Mike and I both have environmental tech degrees and have worked our whole careers in those fields – we consider environmental and social impact in everything decision we make. We didn’t start SNACT to just create another snack brand, we started SNACT to create a brand that stands for and drives environmental and social change. Health and wellbeing are a huge part of a sustainable future though so our values also are a key part of how we make our products – we don’t use additives, preservatives, flavourings – nothing added. We keep our snacks as simple as possible, or you might say… as Nature intended!
Thanks Ilana, keep up with the great work!!!